Built because the creative industry needed honesty to have infrastructure.

"The generation after us will inherit a world where nothing looks fake — because everything can be. I built TRAXE.co so that honesty has infrastructure."

AI image generation went from novelty to industry standard in under two years. Campaigns, editorials, product shots, news imagery — all of it became indistinguishable from reality. The creative industry embraced these tools while accountability quietly fell behind.

TRAXE.co is the answer: a platform that makes content origin verifiable, permanent, and effortless — for creators who believe transparency is a standard, not a burden.

What TRAXE.co solves

No one knows where content comes from

AI-generated and real content look identical. TRAXE.co gives every asset a cryptographic fingerprint and a public certificate — provenance that can't be faked.

EU AI Act compliance is complicated

The EU AI Act requires disclosure of AI-generated content in advertising, media, and public communications. TRAXE.co makes that disclosure a one-click action with a verifiable record behind it.

Trust between brands and audiences is eroding

A TRAXE.co certificate is a creator's handshake with their audience — proof that what you see is what it claims to be, signed and timestamped at the moment of creation.

Verification should be public and instant

Anyone — client, editor, platform, regulator — can verify a TRAXE ID in seconds. No login, no fee, no friction. Transparency that actually works.

Start with 3 free certificates.

No credit card. No setup. Register your first piece of content in under a minute.